IBM SmarterPaper
With the widespread adoption of PDFs and the rapid expansion of the digital landscape, our clients began encountering new challenges. Specifically, PDFs hindered organic search performance, as their content couldn’t easily be indexed for searchable keywords. To address the need for improved searchability and to enhance the value of their thought leadership, we reimagined the traditional PDF. By deconstructing its limitations, we developed a fully searchable, interactive web experience, effectively overcoming the obstacles inherent to static PDFs.
The client:
IBM
The team:
Creative Leadership: Alejandro Ramirez and Caroline Schaffer
Art Directors: Natalia Silva and Brenda Palocios
Graphic Designer: Brandi Harrison
Copywriters: Rusty Boyer and Dave Connolly
The Solution
SmarterPapers represent a cutting-edge transformation of the traditional white paper and ebook. Built on an HTML framework, these advanced digital assets redefine long-form content for the modern age. Unlike static PDFs, SmarterPapers are hosted online, ensuring accessibility across devices and delivering a seamless, mobile-responsive experience.
Infused with dynamic, interactive elements, SmarterPapers engage readers in ways traditional formats simply cannot. They are designed to be SEO-friendly, boosting discoverability and driving organic traffic by making every word searchable. Beyond enhancing visibility, SmarterPapers are highly shareable, enabling audiences to effortlessly distribute valuable insights across platforms.
What sets SmarterPapers apart is their ability to link directly to additional resources, fostering deeper engagement and creating extended business value. By integrating multimedia, data visualizations, and cross-referenced links, these digital experiences not only inform but also guide readers along the customer journey.
In a world where content must work harder to capture attention and drive results, SmarterPapers deliver innovation and impact, making them an essential tool for any brand looking to elevate its thought leadership and digital presence.
Mobile Optimization
We refined the mobile design to deliver a seamless, user-friendly experience, ensuring effortless navigation across content sections and quick access to critical information. This optimization enhances usability and ensures a smooth, intuitive interaction for users on the go.
Redesigned Downloadable PDF
In addition to enhancing the look and feel of their PDF experience, we developed a complementary takeaway WhitePaper. Designed for easy, comprehensive reading, it features clickable links and digestible insights, making it simple to share with colleagues or save for future reference.