I’m Caroline.
Brand Builder | Creative Director | Storyteller of Emerging Tech
I lead teams to turn complex ideas into clear, compelling stories using strategy, design, and a human-centered approach to create work that actually resonates.
If it doesn’t feel intentional, it’s not finished.
It all begins
with an idea.
Civic AI Navigator:
AI Application
Shiner:
Website Experience
Rhythm Energy:
Brand Strategy, Visual Identity, Branding, Campaigns, Video, UI/UX
IBM:
UI/UX, Design System, Event Activation, Paid Media Campaign
Salesforce:
State of Salesforce Annual Report Digital Experience, UI/UX
IBM Call for Code:
Branding, Design System, Integrated Digital Marketing Campaign
Kyndryl:
APP, UI/UX, Event Experience Design
Awards
2024
Campaign-B2B: Business-to-Business
for Branded Content
Telly Award
2024
Telly Award
Online Series-Science and Technology
Telly Award
2023
Rhythm Energy – Tank Dell (Lighting)
Telly Award
2023
*Rhythm Energy – Tank Dell (B to C)
2023
*Rhythm Energy – Shane Smith &
The Saints (B to C)
Telly Award
2023
Telly Award
Rhythm Energy – Shane Smith & The Saints (General)
2016
Communicator
Award
Distinction Award
IBM Interactive Assessment Tool
Clients
Problem solver by nature.
Builder by instinct.
Would love to work with you.