Three colored dots arranged in a straight line on a white background, with blue on the left, red in the middle, and green on the right.

I’m Caroline.

Brand Builder | Creative Director | Storyteller of Emerging Tech

I lead teams to turn complex ideas into clear, compelling stories using strategy, design, and a human-centered approach to create work that actually resonates.

If it doesn’t feel intentional, it’s not finished.

It all begins
with an idea.

Two smartphones displaying the Civic AI chatbot interface on a white surface, with one phone propped above the other.

Civic AI Navigator:
AI Application

A collage of website screenshots featuring craft beers, brewery history, and promotional content for Shiner beer and vodka, with images of beer bottles, cans, and brewery scenes.

Shiner:
Website Experience

Rhythm Energy:
Brand Strategy, Visual Identity, Branding, Campaigns, Video, UI/UX

Multiple digital screens with dark backgrounds displaying a presentation or website about IBM's AI strategies, including charts, text, and a welcome message.

IBM:
UI/UX, Design System, Event Activation, Paid Media Campaign

Multiple website pages displayed on a computer screen, featuring different themes about technology, innovation, and ecosystems, with colorful graphics and text.

Salesforce:
State of Salesforce Annual Report Digital Experience, UI/UX

Various pages from a design presentation, including illustrated concepts of a woman holding a fishbowl, layered digital graphics, and profiles of people, with text describing conceptual approaches and photography.

IBM Call for Code:
Branding, Design System, Integrated Digital Marketing Campaign

Digital interface on an airplane window screen showing flight details, a seating area with blue lighting, and an in-flight champagne offer.

Kyndryl:
APP, UI/UX, Event Experience Design

Three colored circles labeled A, B, and C in blue, red, and green respectively, with no additional context or background.

Awards

2024

Campaign-B2B: Business-to-Business
for Branded Content

Telly Award

2024

Telly Award

Online Series-Science and Technology

Telly Award

2023

Rhythm Energy – Tank Dell (Lighting)

Telly Award

2023

*Rhythm Energy – Tank Dell (B to C)

2023

*Rhythm Energy – Shane Smith &
The Saints (B to C)

Telly Award

2023

Telly Award

Rhythm Energy – Shane Smith & The Saints (General)

2016

Communicator
Award

Distinction Award
IBM Interactive Assessment Tool

Clients

Close-up of a vintage pocket watch with Roman numerals on the dial, placed on a dark wooden surface.

Text reading 'TEXAS ARM' in blue and black stylized letters.

A woman with long, wavy blonde hair, wearing a light blue jacket, sitting in an office with a world map on the wall behind her.

Problem solver by nature.
Builder by instinct.

Would love to work with you.

let's get in touch