Empowering Businesses to Navigate Their Journey to AI Adoption.
AI is revolutionizing the way businesses operate, driving transformative efficiencies, delivering personalized interactions, and creating intelligent workflows that shape better outcomes. However, many organizations struggle to understand where they stand on their AI adoption journey and what steps they need to take to stay competitive. Businesses face the challenge of adapting and evolving at the speed of change to meet and exceed market expectations.
the challenge
the solution
To address this challenge, IBM launched the Journey to AI campaign, designed to help organizations identify their current stage of AI adoption and chart a clear, actionable path forward. Central to the campaign was an interactive AI Assessment Tool, featured prominently on IBM's Journey to AI page. This tool enabled users to evaluate their AI readiness and provided tailored recommendations to guide their next steps toward AI integration.
To inspire and educate, IBM also showcased industry-specific case studies that highlighted real-world AI adoption stories. These case studies demonstrated how organizations across various sectors leveraged AI to transform operations, enhance efficiencies, and deliver exceptional value to customers. By tying these success stories to the campaign, IBM illustrated the tangible benefits of AI and positioned itself as the trusted partner in achieving AI-driven outcomes.
Journey to AI Persona Examples
01 / TARGET DISPLAY AD SET
THEME: TRUST
Audience: Healthcare
Client: iKure India
02 / TARGET DISPLAY AD SET
THEME: UNLOCK DATA
Audience: Hospitality
Client: Marriot International
03/ TARGET DISPLAY AD SET
THEME: REDUCE RISK
Audience: Automotive
Client: Honda R&D
The Results
The campaign utilized a targeted approach to engage users and guide them through the customer journey.
Key Elements Inluded
Engaging Content: Case studies spotlighting industry-specific successes served as the primary drivers of interest and credibility, showcasing how AI could be applied to solve real-world business challenges.
Interactive Assessment Tool: The tool acted as a funnel driver, capturing leads through gated content while delivering personalized insights tailored to the user’s unique needs and readiness level.
Strategic Messaging: IBM positioned itself as a leader in helping businesses build intelligent workflows that improve efficiency, drive innovation, and deliver personalized customer experiences.
The Journey to AI campaign successfully helped businesses understand their AI maturity while providing a roadmap to adoption. By aligning actionable insights with tailored solutions, IBM empowered organizations to adapt and evolve, driving measurable improvements in operational efficiency and customer satisfaction.
This campaign exemplified IBM’s commitment to helping businesses navigate the complexities of AI adoption with clarity, purpose, and efficiency.
— IBM Stakeholder