Reshaping the way we work

The world is undergoing a rapid transformation, driven by evolving market dynamics that require companies to adapt their operations to stay competitive. Key factors include:

Fluctuating commodity supply and demand
Shifting consumer needs
New regulations and a heightened focus on sustainability, with increased investment in climate change and energy transition
Generational shifts and the swift transition to remote work, with 93% of businesses expanding remote work and 94% of executives identifying a connected industrial workforce as crucial to their business strategy

Client:
Aveva

Team:
Creative Director: Bass Phillips
ACD: Caroline Schaffer
Producer: Layne Hedrick
Senior Account Manager: Ashley Svercik
Design Lead: Molly White
Copywriter: Rufus Walker
3D Animator: Eric Wilson

So how does this fit with our vision to empower our customers to shape a sustainable future? McKinsey ran a survey of senior executives on how they have accelerated their adoption of digital models during COVID-19. The findings are remarkable, they show unprecedented acceleration in digital transformation. Remote working has increased by an acceleration factor of 43; use of advanced technologies in operations has increased by a factor of 25. This is the kind of change we’ve never experienced before.

As Satya Nadella, CEO of Microsoft said, we’ve seen two years’ of digital acceleration crammed into six months. And there is no sign that things are slowing down yet.If we look at past pandemics, they arefollowed by prolonged periods of innovation and growth. So we are expecting this digital acceleration to continue. And companies must rapidly transform to address these market dynamics.

- Data in the hands of the front-line worker, mobility, security
- Tech enablers: AI, XR, cloud, digital twin
- Safety & training
- Accelerate digital transformation
- Sustainability outcomes tied to business value
- Bring data from multiple sites together for insight
- Engineer & design
- Monitor & control
- Plan, operate, optimize
- Reliability
- Zoom to equipment/instrumentation/asset/data level

The Ask

The goal of this initiative was to build an way-finding interactive tool that attracts prospective customers to take a look at AVEVA as their industrial software provider from the perspective of why they do what they do, how they do it, and what tools they use to achieve their business goals and challenges.

User selects an industry (self identify)

Once the user selects an industry they choose the enterprise scene or plant scene
After selecting their scene they are free to explore the different hotspots and learn
more about the AVEVA portfolio and how it addresses their business challenges
through white papers, webinars, videos, case studies and infographics