Three colored dots arranged in a straight line on a white background, with blue on the left, red in the middle, and green on the right.

I’m Caroline.

Brand Builder | Creative Director | Storyteller of Emerging Tech

I lead teams to turn complex ideas into clear, compelling stories using strategy, design, and a human-centered approach to create work that actually resonates.

If it doesn’t feel intentional, it’s not finished.

view the work

It all begins
with an idea.

Two smartphones displaying the Civic AI chatbot interface on a white surface, with one phone propped above the other.

Civic AI Navigator:
AI Application

A collage of website screenshots featuring craft beers, brewery history, and promotional content for Shiner beer and vodka, with images of beer bottles, cans, and brewery scenes.

Shiner:
Website Experience

Collection of slides from a presentation about Undercurrent Energy, featuring brand guidelines, brand archetypes, color hierarchy, energy products, pattern library, deck template, logo idea, and neural images, all with a dark futuristic theme and orange accents.

Undercurrent Energy:
Brand Strategy, Visual Identity, Campaign and UI/UX

Man smiling in front of purple curtain with 'rhythm energy' sign, wearing a black shirt with 'BIG ELECTRICITY' logo, and a caption identifying him as PJ Popovic, founder of rhythm energy.

Rhythm Energy:
Brand Strategy, Visual Identity, Branding, Campaigns, Video, UI/UX

Multiple digital screens with dark backgrounds displaying a presentation or website about IBM's AI strategies, including charts, text, and a welcome message.

IBM:
UI/UX, Design System, Event Activation, Paid Media Campaign

Multiple website pages displayed on a computer screen, featuring different themes about technology, innovation, and ecosystems, with colorful graphics and text.

Salesforce:
State of Salesforce Annual Report Digital Experience, UI/UX

Various pages from a design presentation, including illustrated concepts of a woman holding a fishbowl, layered digital graphics, and profiles of people, with text describing conceptual approaches and photography.

IBM Call for Code:
Branding, Design System, Integrated Digital Marketing Campaign

Digital interface on an airplane window screen showing flight details, a seating area with blue lighting, and an in-flight champagne offer.

Kyndryl:
APP, UI/UX, Event Experience Design

See all work
Three colored circles labeled A, B, and C in blue, red, and green respectively, with no additional context or background.

Awards

2024

Campaign-B2B: Business-to-Business
for Branded Content

Telly Award

2024

Telly Award

Online Series-Science and Technology

Telly Award

2023

Rhythm Energy – Tank Dell (Lighting)

Telly Award

2023

*Rhythm Energy – Tank Dell (B to C)

2023

*Rhythm Energy – Shane Smith &
The Saints (B to C)

Telly Award

2023

Telly Award

Rhythm Energy – Shane Smith & The Saints (General)

2016

Communicator
Award

Distinction Award
IBM Interactive Assessment Tool

Close-up of a vintage pocket watch with Roman numerals on the dial, placed on a dark wooden surface.
Rhythm energy logo in purple text on black background.
Prometheus logo with an orange flame icon and black text.
The logo for AVEVA in dark purple with stylized letters on a black background.
Dell logo in blue and black.
Kyndryl logo in black and red

Clients

The word 'Shiner' in stylized gold text.
Hewlett Packard Enterprise logo with stylized teal square.
AT&T logo with a stylized blue globe and black text
Text reading 'TEXAS ARM' in blue and black stylized letters.
Pürminerals logo in black text
The logo of Schneider Electric with the company name in green text and a stylized emblem.
Thermo Fisher logo in black and red text
Protect America logo with a stylized blue house icon and the company name in bold blue text
CivicaiNavigator logo with purple and blue design

Problem solver by nature.
Builder by instinct.

A woman with long, wavy blonde hair, wearing a light blue jacket, sitting in an office with a world map on the wall behind her.


I’m fluent in story, obsessed with craft, and grounded by movement.

Movies and music inform how I see the world.
Painting keeps me curious.
SoulCycle keeps me sharp.
My Boston Terrier keeps me human.

Would love to work with you.

let's get in touch